Find yourself in an eye shadow palette! There's a high-impact color scheme in shimmer, matte, and metallic to match your every mood. Create a base by brushing a sheer, neutral color on your eyelids, up to your brow bones. (Check out our super soft, vegan eye shadow brushes for help in bringing your look to life). Sweep your main shade on the lids only, or then contour your eyes by applying the darkest eye shadow shade to the hollows of your eyes (blend!). Alternately, concentrate your eye shadow color at the lash line for bold definition. Use an accent shade on your outer corners for a smoky effect, or highlight the inner corners with the lightest shade to help fake 8 hours of sleep.