Baby skin is 3 times thinner than adult skin and hence loses moisture very fast. We understand baby?s delicate skin needs extra moisture to protect it from dryness, so it stays baby soft always. Johnson's baby milk + rice cream is enriched with natural milk extracts and vitamin e with double nourishment to help replenish moisture to leave skin feeling baby soft. Johnson?s baby milk + rice cream enriched with goodness of milk proteins and rice nutrients that provide baby with soft and smooth skin, all day long. It?s fast absorbing formula contains rich emollients and added moisturizers which help to give skin an immediate moisture boost. Studies show that enjoyable and familiar scents have been proven to improve mood, calmness and alertness. A mother?s loving touch and Johnson's baby cream?s mild fragrance can help in awakening your little one?s senses to make her feel fresh and help in her growth. Johnson?s baby milk and rice range helps reduce dryness, roughness and flaking of baby?s delicate skin. Moms trust Johnson's - always mild, gentle and effective.