The skin is naturally equipped to fight infection and environmental stress. However, its ability to do so is influenced by its pH level. The pH level of the skin refers to how acidic or alkaline it is. On a scale of 1-14, with 1 being the most acidic to 14 being the most alkaline, 7 is considered a neutral reading. The skin consists of a layer on its surface which is known as the acid mantle. This acid mantle acts as a barrier that protects the skin. The acid mantle is made up of sebum (oil) that mixes with sweat, amino acids, etc. to create the skin s pH, which should ideally range between 4.5 to 5.5. When skin is too acidic, it results in breakouts whereas when it is too alkaline, it results in dryness. As most cleansers are known to disrupt this balance, it is imperative to find one that can perform a double duty of cleansing as well as maintaining an optimum pH level. Many factors can interfere with the balance of your skin s acid mantle as you go about the day. This is why you need a facial cleanser that takes care of your skin s delicate pH balance. Skin-smart micelle technology Next-generation Face wash Powered by skin-smart Micelle Technology Removes impurities while preventing future damage Suitable for normal, dry, oily and combination skin types Repairs and restores the bio-defense of the skin mantle Soap-free, paraben-free, and alcohol-free Dermatologist tested on Indian skin