The new Pantene advanced hair fall solution silky smooth care shampoo combines the age-old anti-hair fall secret of fermented rice water with the revolutionary science of pro-v formula. It strengthens* your hair from root to tip and reduces hair fall** for more open hair days. This formula fights roughness and controls frizz to give smooth and manageable hair. The new Pantene advanced hair fall solution also provides protection against hair breakage and styling damage. For everyday use, try it with the Pantene advanced hair fall solution conditioner and open hair miracle and experience more open hair days. *Against styling damage vs non-conditioning shampoo **due to breakage.