Oral-B is the world's No. 1 toothbrush brand used and recommended by dentists worldwide, which brings to you and your family revolutionary brushing solutions with best in class technology to ensure you and your family get healthier and cleaner mouth. Oral-B Sensitive is engineered to remove plaque thoroughly while being gentle on gums and teeth. Oral-B Sensitive bristles are designed to clean in-between teeth and along the gum line while its molded tongue cleaner is designed to help freshen breath. Also it has end-rounded bristles which are soft on your gums.