Growing baby s skin loses moisture more quickly than adult s skin and needs gentle care. So we have specially designed these products with moisturizers to help keep his skin nourished as he grows. Johnson's baby milk lotion contains a rich combination of milk proteins plus essential vitamins to help complete skin nourishment. By nourishing skin, it leaves it softer, smoother and healthier after the very first use. Studies show that enjoyable and familiar scents have been proven to improve mood, calmness and alertness. A mother s loving touch and johnson's baby milk lotion s mild fragrance can help in awakening your little one s senses to make her feel fresh and help in her growth. Moms trust johnson's - always mild, gentle and effective.