Johnson's Baby soap. Helps in skin nourishment. Triple baby protection. Clinically proven mild. Enriched with milk protein and vitamin E. We love babies and we understand how important it is to keep baby?s delicate skin nourished and gently cleansed. Johnson's Baby Milk Soap?s formula contains natural milk proteins and vitamin E, to help deliver complete skin nourishment, for baby skin that is soft, smooth and healthy. Clinically proven mild, the soap is gentle for baby?s delicate skin. Rinses easily. Johnson's Baby milk soap. Milder than your body soap. Moms trust Johnson's always mild, gentle and effective.