Introducing Dove all day nourish + UV protect hair serum - infused with Bio-protein care, nourishing oils(olive oil, almond oil , apricot oil) and UV shield. Each drop of this potent formula delicately wraps your hair softly. Hair looks nourished, soft and smooth for upto 48 hours. The lightweight yet rich formula helps protects from UV damage. For the first time in India, Dove unveils BIO-Proteins. BIO-Proteins are similar to the proteins naturally present in your hair. UV shield infused serum formula is able to resist UV damage. Almond oil, olive oil, apricot kernel oil are the nourishing oils that are further added to the new Dove serum. Pump out 1-2 times on your palm. Rub your hand together and gently run through your hair wrapping each hair with dove's gentle care.The result? Hair that looks nourished , soft and smooth. What's more, it's free from sulphates, parabens, and dyes and proudly sports a PETA-certified cruelty-free badge. Dove serum is a versatile serum. It can be used post wash on damp hair for upto 48 hour nourished feel. It also works beautifully with dry hair as it instantly tames frizz, smoothens and reduces tangles. When used with styling tools, it effectively protects you hair from 230 OC heat.