Skin ageing is a function of the natural ageing process; however, other factors like UV exposure and environmental stress also have a major role to play. It is important to understand that the skin ageing process is constantly at work below the skin s surface and manifests outside gradually. Skin ageing occurs due to the slowing down of the cell renewal process and a lag in the regeneration of collagen (the protein responsible for keeping the skin firm). With time, ageing shows on the skin in the form of fine lines, wrinkles, pigmentation, dark spots, open pores, uneven skin tone as well as dull and dry skin. The good news is that you don t need a miracle to beat this! Today, with technological advancements in skincare, it is possible to target and correct this damage and thus, combat the signs of ageing. The Dermafique Age-Defying Serum is an anti-ageing serum powered by advanced Plant Stem Cell Technology known as PhytoCellTec . It is made from the stem cells that are extracted from Uttwiler Sp tlauber, a rare Swiss apple that is celebrated for its exceptional longevity and regenerative power. This anti-ageing serum boosts the cell renewal process and aids collagen regeneration, and thus preserves the springiness of the skin and delays the effects of ageing. Anti-aging Serum powered by Plant Stem Cell Technology Powered with Rare Swiss Apple Extracts for skin rejuvenation Reduces wrinkles in just 4 weeks Evens out skin tone in just 2 weeks Leaves skin firmer in just 4 weeks Dermatologist tested and clinically proven Based on a consumer study conducted on 35 women panelists by the KET S Scientific Research Centre in September 2009 Important Info/How to use Thoroughly cleanse face and neck with recommended Dermafique Cleanser. Dispense Age Defying Serum and apply on skin starting from bridge of the nose moving outwards and from the base of your neck upwards. Apply before Age Defying BB in the morning and Age Defying Nuit at night.