Om Shanthi Kumkum is brought to you in its divine form, fresh and clean prepared the traditional way. Kumkum is applied to deities and also worn by women of various communities and cultures across the country. Considered as an important adornment for a married woman, no marriage is considered complete without the application of this powder on the bride s forehead by the groom. When worn by men, it signifies valor. It continues to be a practice to offer Kumkum to the women folk who visit your home before they leave even today.