While girls are born strong however they are raised weak due to societal conditioning and this comes in the way of achieving their true potential. Clinic Plus believes that girls must be raised strong so that they have the ability to stand-up to the society s detractors who come in the way of her potential. And as a mother you can raise her strong, by constantly instilling values such as resilience determination and courage. This would make her foundationally strong to face any challenge in life. While you give the foundational strength to your daughter, Clinic Plus shampoo believes that your daughter s hair must also be foundationally strong. That s why New Clinic Plus shampoo with Milk Protein formula now enriched with Multivitamin helps nourishes your hair from root to tip & makes them Strong.